How to match green consumers and green products?


  • Informing the public about environmental protection does not automatically create an incentive to make a practical contribution to environmental sustainability;​

  • Buying „green“ is a challenge due to the lack of reliable, relevant and easily accessible information; 

  • Less than a third of Lithuanians feel empowered to contribute to environmental protection through their actions;​

  • Only half of Lithuanians feel sufficiently informed about environmental issues.


Ministry of Environment strives to provide consumers with reliable, relevant and easily accessible information about green products.


The solution should:

  • include information on the environmental damage of specific products;​

  • offer alternatives to environmentally harmful products;​

  • involve businesses;​

  • involve NGOs;​

  • be user-friendly.

The success of a solution could be measured by the amount of green products and services sold through the solution (affiliate marketing).

Why should

you participate?

​Ministry of Environment will provide you with:

  • Social partnerships;​

  • Criteria for environmentally friendly products and services. 

Creating a solution to match green producs and green consumer could commercially viable and useful because:

  • It could be used for market analysis, demand / supply assessment;​

  • Sales of products and services;​

  • It could increase competitiveness and open up new markets.

Additional information

You can find more detailed challenge description and additional comments here (EN, LT & LT):


If you have other questions about the process, participation, deadlines, or anything related to GovTech Challenge Series 2.0, please contact us by email

Task owners

Ministry of Environment​

Challenge video

You can find video of the challenge presentation (in Lithuanian) below: