GOVTECH CHALLENGE SERIES
How to match green consumers and green products?
Informing the public about environmental protection does not automatically create an incentive to make a practical contribution to environmental sustainability;
Buying „green“ is a challenge due to the lack of reliable, relevant and easily accessible information;
Less than a third of Lithuanians feel empowered to contribute to environmental protection through their actions;
Only half of Lithuanians feel sufficiently informed about environmental issues.
Ministry of Environment strives to provide consumers with reliable, relevant and easily accessible information about green products.
The solution should:
include information on the environmental damage of specific products;
offer alternatives to environmentally harmful products;
The success of a solution could be measured by the amount of green products and services sold through the solution (affiliate marketing).
Ministry of Environment will provide you with:
Criteria for environmentally friendly products and services.
Creating a solution to match green producs and green consumer could commercially viable and useful because:
It could be used for market analysis, demand / supply assessment;
Sales of products and services;
It could increase competitiveness and open up new markets.
You can find more detailed challenge description and additional comments here (EN, LT & LT):
If you have other questions about the process, participation, deadlines, or anything related to GovTech Challenge Series 2.0, please contact us by email firstname.lastname@example.org.
Ministry of Environment
You can find video of the challenge presentation (in Lithuanian) below: