OPEN CHALLENGES

GOVTECH CHALLENGE SERIES

CHALLENGE #3

How to match green consumers and green products?

Context

  • Informing the public about environmental protection does not automatically create an incentive to make a practical contribution to environmental sustainability;​

  • Buying „green“ is a challenge due to the lack of reliable, relevant and easily accessible information; 

  • Less than a third of Lithuanians feel empowered to contribute to environmental protection through their actions;​

  • Only half of Lithuanians feel sufficiently informed about environmental issues.

Challenge

Ministry of Environment strives to provide consumers with reliable, relevant and easily accessible information about green products.

Solution

The solution should:

  • include information on the environmental damage of specific products;​

  • offer alternatives to environmentally harmful products;​

  • involve businesses;​

  • involve NGOs;​

  • be user-friendly.

The success of a solution could be measured by the amount of green products and services sold through the solution (affiliate marketing).

Why should

you participate?

​Ministry of Environment will provide you with:

  • Social partnerships;​

  • Criteria for environmentally friendly products and services. 

Creating a solution to match green producs and green consumer could commercially viable and useful because:

  • It could be used for market analysis, demand / supply assessment;​

  • Sales of products and services;​

  • It could increase competitiveness and open up new markets.

Additional information

You can find more detailed challenge description and additional comments here (EN, LT & LT):

Contact

If you have other questions about the process, participation, deadlines, or anything related to GovTech Challenge Series 2.0, please contact us by email info@govtechlab.lt.

Task owners

Ministry of Environment​

Q&A sessions will be held on August 3-7.

Challenge video

You can find video of the challenge presentation (in Lithuanian) below:

Deadline to submit your ideas or solutions - August 23.